Erica here, nice to meet you 🤝

I'm a UX and design leader, transplanted Tennessean, Chicago resident, and craft beer and spirit taster.

My career began in marketing and PR in 🎵 Nashville, but within a few years I found a more natural fit that combined problem solving and creativity – User Experience Design.

Since then, I've spent the last 12+ years helping design solutions across multiple industries that engage, delight, and improve efficiency. As a designer of digital experiences for companies, startups, and organizations of all sizes, I’ve continued to believe one thing – empathy for your users will bring the most impactful products. Design is doing a disservice when it’s sole function is to look nice.

Design should serve, should bring purpose, and should convey your values. If you'd like to learn more about my career or experience, please get in touch!