Hi, I'm Erica McFaul-Erwin ๐Ÿ‘‹

a UX & Product Design Leader

with 12+ years experience
creating digital products

work ๐Ÿš€

KinKeeper Health Organizer App

UX & UI Design

Design Strategy

Ran all UX and design efforts as Head of UX & Design for Kith + Kin, a consumer health startup. Iterated through alpha, beta, and full release versions to refine and improve the overall experience and add new features.

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will Creation & management startup

UX & UI Design

Branding

Created information architecture, wireframes, and final design comps for an online will-creation tool.

Community app to organize and Collaborate

UX & UI Design

Branding

Helped a startup design a social network-inspired platform by providing wireframes, final UI, and full Brand Guide.

Healthcare Program Management Dashboard

User Research

UX & UI Design

Lead efforts to research and design an application for a healthcare company to manage accounts, view reports, and provide support to their members.

about me ๐Ÿง‘๐Ÿป

I'm a ๐Ÿ’ป UX Designer with over ๐Ÿ—“ 12 years of experience creating products for enterprise and consumer audiences.

Throughout my career, I've enjoyed working for a handful of early and mid-stage startups and agencies. In both arenas, I've often been on the ground floor of building new products where I've been responsible for research, user journeys, wireframes, and high fidelity designs, and overall brand identity. In addition to architecting new products, I've lead efforts to evaluate and enhance the user experience of existing websites, apps, SaaS tools, and more.

While you'll find a breadth of experience in enterprise and consumer healthcare, I've also worked in many other industries, including transportation, logistics, community networking, marketing, HR, and more.

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Skills ๐Ÿ’ช

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UX Design

Lead-level expertise in the complete UX process from earliest research to high-fidelity design.

Lead UX efforts for multiple products

Excels at transforming legacy systems

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UI design

Produces developer-ready designs that are on-brand, accessible, and easy to use.

Web and mobile design experience

Authored and maintained design systems

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Design Strategy

Works directly with stakeholders to refine and prioritize UX and design-related inititives based on business goals

Thoughtful and empathetic collaboration

Big picture thinking

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User Research

Led research sessions with stakeholders and users and reported insights and recommendations

Distills findings for all knowledge levels

Turns insights into improvements

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Product Management & Release

Worked directly with developers to provide support throughout development and QA for release

Extensive QA and testing skills

Written user stories and participated in sprint planning

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Branding

Led branding workshops to design logos and brand guides for new and existing companies

360ยบ approach to branding through product knowledge

Brand guidelines, marketing materials, and social media

Testimonials ๐Ÿ—ฃ

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Amanda Havard

Product Strategist & Executive
Erica is a fantastically adaptive UX designer. Iโ€™ve worked with her on projects from digital media to healthcare to logistics management, and she never disappoints. Her ability to think through a problem and design a product-based solution for is so comprehensive and efficient that it feels sometimes like youโ€™re working with an entire team when itโ€™s really just her.
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Matthew J. Whitney

Software Engineering Leader
Erica and I worked closely on building a new product together and I've never worked with someone who made my job as an engineering team lead so easy. She spoke with many different stakeholders and clients throughout the business about the goals and requirements of the product, converting those into mockups and flow charts, discussing with me about timelines and challenges I faced, and then managing expectations with those stakeholders based on our discussions. We created a symbiosis that was efficient and we were able to create a beautiful product ahead of deadlines. I can't speak highly enough of Erica's skills and work ethic and how friendly and approachable she is.
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Molly Moore

CEO, Bramble
Erica stepped in to seamlessly help me translate what was in my brain to a useful and functional application. She asked the right questions and thought of things I never could have though of. She worked closely with our development team and that collaboration helped moved her designs from mockup to reality in a snap.
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Chris Zukowski

UX & Creative Leader
Erica never just gives you a design, she delivers an experience. She was a UX designer on my team at Solera Health and was responsible for designing the business tools that our customers and internal team used to get their job done. I remember handing Erica a project for what I thought was a simple signup website. She took the design problem and saw past it and realized that a website actually wasnโ€™t the best way to serve the user. Instead, she proposed an SMS-based solution. Her wireframes are meticulously designed and very well documented which speeds up development.